Insights

The advent of IoT gets a lot of positive press coverage for its potential to improve and in some cases transform the entire customer experience within and around the home. However, there is a darker side to IoT of which many homeowners may not be...

More AR-enabled apps for home-related design and shopping are hitting the market. Ikea recently announced one named “Ikea Place” for the new Apple ARKit platform -- but apparently, Houzz has beaten them to market with their AR app and already has 1 million users on...

Here is an interesting article on the value of paid search and digital media in general. Apparently, Restoration Hardware uncovered (after some probing questions from the CEO) that their brand terms were driving 98% of the site traffic and that a lot of money was...

Lowe’s has taken a leadership role in innovating the customer experience not only in the Home Improvement category but within the overall bricks & mortar retailing space. Their Lowe’s Innovation Labs are testing and exploring a range of new technology enabled interfaces and touchpoints to...

It is important to understand the different approaches and techniques you can take when designing and implementing new personalized customer experiences. There are two distinct approaches to personalization: Implicit or Explicit personalization. Implicit Personalization Implicit personalization uses an educated or algorithmic assumption of which content, product, or...

Many companies have the goal of undertaking CX initiatives in 2017, but most also face the reality of limited resources of both time and budget. These investment constraints delay or prevent companies from getting started, and taking advantage of the significant value available by improving...

Email is one of the most effective and widely used tools to personalize your customer experiences. Moreover, automated email triggers are one of several email marketing techniques that provide you the ability to personalize interactions based on specific customer behaviors and actions (or lack of),...