Less than a quarter of 272 building product brands recently studied by Path Velocity share some form of pricing or cost related content on their website. As we all know from our own buying behaviors and experiences that pricing and cost information is one if not...
Path Velocity recently conducted an online survey of 1,125 US homeowners to examine the impact of customer experience and personalization on overall satisfaction with building and home improvement products. In addition to owning a home, respondents had either purchased a building or home improvement product...
New smart glass and window products are coming to market, see the video, that make use of multiple data sources including coordinates, weather patterns, the position of the sun and window size and placement to create an improved, personalized experience for building and home occupants....
As noted in this article from Housing Wire, Quicken continues to digitally disrupt the mortgage process with its Rocket Mortgage division. By adding new eClosing capabilities, Rocket Mortgage now provides the first completely online customer journey for securing a home mortgage. Companies like Quicken are...
With the growth of Digital Voice Assistants including Alexa, Siri, Cortana, and Google Home, companies and brands need to start the process of developing and implementing what could be called their “digital voice strategy.” Just as companies had to create merchandising strategies to own shelf...
As we all know from movies and TV (and now from today’s news) even with the best intentions a company’s technology can be commandeered for nefarious purposes. This was clearly the case with Microsoft’s recent experience with their AI chatbot named Tay. In less than...
You might have seen the recent news regarding Amazon's announcement of its home delivery service named Amazon Key. After buying and installing a smart lock and camera kit from Amazon, when an order is delivered the smart lock first verifies the driver is at the right...
This is a great example by Behr Paints on how 360⁰ video can be used to provide customers an enhanced content experience on a website, in this case to better visualize trends in paint colors within different types of rooms and décor. I expect to see...
Listen to this great podcast with Bill Beck, Whirlpool’s Vice President of Brand Marketing, where he describes how Whirlpool extended their “Everyday Care” campaign to help disadvantaged kids who would not attend school because they lacked clean clothes. Recently winning an Effie, the “Care Counts”...
A new venture named Advisar has reimagined the journey Florida contractors and homeowners experience when purchasing a replacement interior or exterior door. A division of Masonite, Advisar recognized the typical door purchase experience was long, complex and prone to errors which prevented many replacement contractors...