Personalization

Path Velocity recently conducted an online survey of 1,125 US homeowners to examine the impact of customer experience and personalization on overall satisfaction with building and home improvement products. In addition to owning a home, respondents had either purchased a building or home improvement product...

A new venture named Advisar has reimagined the journey Florida contractors and homeowners experience when purchasing a replacement interior or exterior door. A division of Masonite, Advisar recognized the typical door purchase experience was long, complex and prone to errors which prevented many replacement contractors...

It is important to understand the different approaches and techniques you can take when designing and implementing new personalized customer experiences. There are two distinct approaches to personalization: Implicit or Explicit personalization. Implicit Personalization Implicit personalization uses an educated or algorithmic assumption of which content, product, or...