Behr’s 360⁰ Video Content

This is a great example by Behr Paints on how 360⁰ video can be used to provide customers an enhanced content experience on a website, in this case to better visualize trends in paint colors within different types of rooms and décor. I expect to see more companies make use of 360⁰ video on their websites – the next step being to deliver this type of content directly to customers through email, social, and other inbound channels.

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