Whirlpool Extends the Customer Experience to the Community

Listen to this great podcast with Bill Beck, Whirlpool’s Vice President of Brand Marketing, where he describes how Whirlpool extended their “Everyday Care” campaign to help disadvantaged kids who would not attend school because they lacked clean clothes. Recently winning an Effie, the “Care Counts” initiative placed Whirlpool washers and dryers in 30 school districts resulting in major improvements in both student attendance and morale. This is a great example of a purpose-driven brand that examined and helped improve the lives and experiences of their customers and their communities.

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