Path Velocity’s team of consultants use customer experience (CX) strategy to craft compelling, personalized content and then deliver it to the right buyer at the right touchpoint in their unique purchase path — maximizing buyer satisfaction and sales.

Expertise

Path Velocity specializes in a powerful combination of customer experience (CX) and content marketing disciplines.

CX Strategy

By uncovering buyer and market insights, we craft detailed journey maps and effective CX strategies to accelerate sales and marketing results.

Content Development

We spur buyer engagement with compelling, personalized content that is purpose-built for more gratifying experiences along the path-to-purchase.

Experience Delivery

We drive buyer momentum by delivering the right content experience to the right buyer at the right time over website, email, social, and mobile channels.

Why Personalized Content & Experiences

88%%

of marketers agree that their growth depends on personalizing the customer’s experience.
eConsultancy

77%%

of consumers chose, recommend, or pay more for brands with personalized services or experiences. Forrester

61%%

of customers are more likely to buy from companies that deliver custom content.
McKinsey

Services

Path Velocity offers an integrated suite of CX and content marketing services to rapidly accelerate sales and marketing results.

  • CX Strategy

    • Customer Intelligence
    • CX Assessments
    • Buyer Journey Maps
    • Content Roadmaps
    • Delivery Roadmaps

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  • Content Development

    • Messaging Architecture
    • Posts, Blogs, Articles
    • E-Books, Guides, How-Tos
    • Calculators, Graders, Polls
    • Video, Animation, Graphics

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  • Experience Delivery

    • Marketing Automation
    • Email Marketing
    • Websites & Mobile
    • Digital Advertising
    • AI & Chatbots

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Framework

Path Velocity’s systematic framework ensures effective and timely client engagements.

Assess

We objectively assess the buyer experience, their expectations, and levels of satisfaction with a company and its employees, products, and services.

Discover

We discover new insights into buyer needs, perceptions, behaviors, and more by auditing 1st and 3rd party data, market intelligence, and employee knowledge.

Map

We precisely map the buyer journey for each target segment or persona and identify their most pivotal moments and touchpoints.

Navigate

We navigate roadmaps to accelerated sales and marketing results using CX strategies combined with content marketing.

Craft

We craft compelling, personalized content to spur buyer engagement and momentum through each step of the purchase path.

Deliver

We deliver and automate more gratifying buyer experiences over website, email, social, and mobile channels.

Amplify

We amplify results by driving awareness of new buyer experiences with employees, prospects, and key market influencers.

Adapt

We maintain success by adapting and optimizing experiences to changes in buyer behaviors and market dynamics.

Specialists

Path Velocity is a team of senior independent specialists in customer experience strategy & design; content marketing; creative development; email & marketing automation; SEO; digital advertising; and data science.

  • Douglas Breuer

    Specialties: Customer Experience Strategy & Design; Marketing Strategy; Email Marketing; Digital Media Planning & Buying; Content Marketing; Public Relations

  • Emory Rowland

    Specialties: Organic Search Strategy; Technical SEO; Authority Building; Content Strategy

  • Laura Giles Thompson

    Specialties: Email Marketing; Marketing Automation; Omnichannel Digital Strategy; Customer Experience Design; Program Management

  • Ann Lane

    Specialties: Project Management; Creative Production; Copy Editing & Proofing; Quality Assurance; Graphic Design

  • Sandi Solow

    Specialties: Email Marketing; Campaign Management; Email Production; Data/List Management; Market Research; Content Development; Email Analytics

  • Rick Sanders

    Specialties: Content Marketing; Writing; White Papers; e-Books; Infographics; Blogs; Articles; Social Media

  • Christopher Kowalski

    Specialties: Creative Development; Graphic Design; Animation & Motion Graphics; Event Graphics; Print/Online/Digital Media

  • Tamara Orgias

    Specialties: UX Strategy & Design; User Research; Persona Development; Information Architecture; Navigation Flows; Site Mapping

  • Jennifer Anderson-Zurell

    Specialties: Content Writing & Development; UX Design; E-Mail Marketing; Social Media Management

Client History

The Path Velocity team has client experience across multiple industry verticals including CPG, Technology, Building Products, Business Services, Telecommunications, Retail, & Hospitality.

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Path Velocity Insights

With the growth of Digital Voice Assistants including Alexa, Siri, Cortana, and Google Home, compani...

18 November, 2017

As we all know from movies and TV (and now from today’s news) even with the best intentions a comp...

10 November, 2017

Get In Touch

Path Velocity

1420 Spyglass Hill Drive

Johns Creek, GA 30097